Copy of About us
Set The Bar is proudly Australian owned and family run, backed by decades of knowledge and experience in the health and supplements industry and inspired by the founder of one of Australia’s leading health supplement companies.
We are passionate about helping people make healthy eating choices. We know that life can be crazy – we are all busy and it can be difficult to eat well on the run.
Here at Set The Bar we are committed to providing healthy snacks you can trust. We believe in a healthy and balanced life and being the best version of you – starting with what you eat.
Eat well. Keep healthy. Enjoy.
Brother - sister duo, Adam and Sascha Jones, established Set The Bar and their flagship products - enerGi Bio Bars - to combat and address the “diabesity” epidemic that’s increasing at an alarming rate across the globe.
With research showing that up to 90 percent of Type 2 Diabetes cases can be prevented by embracing healthy habits such as eating low GI foods and regular exercise, enerGi Bio Bars were created to provide a convenient low GI snack option for consumers.
It’s widely known that following a low GI diet can lower your risk of diabetes, curb inflammation, can assist with weight loss and has a positive impact on your overall wellbeing. enerGi Bio Bars are a specially formulated supplementary sports food bar that keeps blood sugar levels balanced, leaves you feeling full for longer, keeps cravings at bay and stablises your mood.
The wellpreneurs noticed a gap in the Australian market for snack bars that have research-backed health benefits and wanted to create a product that could deliver real results for their customers. Inspired by the success of their family business in the health supplement industry, they established Set The Bar Pty Ltd in 2016, providing pre-diabetic and healthy minded people with professionally formulated food products they can trust.
With 15 years experience as an investment adviser and stockbroker, focusing on emerging technology and medical/health companies, Adam realised that corporate finance wasn’t fueling his passion, and had a desire to make a bigger impact through his work. After many years in a stressful corporate environment, Adam shifted his career path and decided to pursue a more philanthropic and healthier lifestyle.
Along with creating snack foods for the health conscious consumer, Adam is currently working with medical practitioners on a pilot program for improving the lifestyle, management and outcome of treatments for pre-diabetic patients.
Adam is on a mission to bring to light the preventative measures people can take to avoid Type 2 Diabetes and introduce them to a specially designed snack food that is gluten free, high in protein, low GI and is packed full of nutritional goodness.
With a background working in fine and decorative art galleries, styling for TV commercials and fashion design, Sascha had a successful, fast paced and highly stressful retail career in luxury high-end fashion, furniture and home wares. Sascha co-owned two stores in Sydney and travelled internationally at least four times a year as a buyer for the business, which eventually started taking its toll on her overall health.
Longing for a more balanced and wholesome lifestyle, as well as a family, Sascha sold her business in Sydney and moved with her partner to a property in the Central Coast Hinterland to escape the city hustle.
The busy mother of two writes a Style + Slow Living blog and owns a lifestyle essentials e-store. Having taught yoga while living in NYC and studying a Gyrotonics teacher training course in Sydney, Sascha has a personal commitment to healthy living and wellbeing.
Sascha’s strong passion for health and wellness has taken her on her new entrepreneurial journey as the co-founder of Set The Bar, where she works alongside her brother Adam.
Along with running her businesses, Sascha has practiced yoga, Pilates, meditation and martial arts and is a big believer in creating a positive life balance and doing the hard personal work where necessary to be the best version of ourselves possible.
Brand Ambassadors + Sponsorship
If you would like to become a Set The Bar Brand Ambassador or are interested in collaborating with us, we would love to hear from you.
Please email us firstname.lastname@example.org
Sarah Kemp, Fitastic Fitness
Tonia Hedley – Registered Nutritionist (B.App.Sci – Food & Nutrition), Health Coach, Healthy Food Blogger, advocate for eating ethically and supporting local farmers.
Straight Up PR, Managing Director, Hannah O’Donnell
What the influencers are saying about us
@foodflavourflow – There’s something great about knowing I can enjoy a healthy snack post-run that seriously makes me run a whole lot faster!
@fitbackpacker – I’m addicted to these bars now! They’re so yummy!
@thefitfoodieblog – But first…happy blood sugar. Snacking on a Dark Chocolate Coconut Cashew bar whilst getting down to emails….Gluten Free, high protein and Low GI….Low GI foods are great for kicking cravings.